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We really haven't positioned Ultra Recall as an "impulse" purchase product... We view Ultra Recall as an application purchased after a favorable comparison with the competition and the recognition of long-term usefulness.
Another aspect to consider is the level of support provided with Ultra Recall. From our experience, this is simply not available (at any price) with other PIM applications. The fact that we have an open forum (which we actively participate in), and provide unlimited support for the current version of the product adds real value to Ultra Recall (and requires significant resources on our part!).
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