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Not directly. But if you create an attribute (say, Program) and populate that attribute for the item having a reminder with the program to launch (i.e., winword for MS Word, the path of a program or document to open, etc.), then after opening the reminder from the Reminder dialog, you can select the Program attribute in the Item Attributes pane and press Ctrl+Shift+Q (or right-click and choose Open Shortcut with Shift down) to launch it.
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