For directory exclusion in the ZIP Files action, the mask must include the directory path as it would appear in the zip file after the zip operation concludes (i.e., /xyz/Project1/bin*, etc.).
One option would be to specify file masks for the types of files in these folders (i.e., *.dll, *.obj, etc.). Another option would be to first use the Copy Files action to create a folder structure with just the files to be zipped (since its directory include/exclude capabilities do match at all levels when recursing), then ZIP that folder (without exclusions).
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